2.1 Custom Facial Serum

A serum built for your skin, based on what it's doing right now.

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Regular price $35.00
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Target. Support. Adjust.

Your serum is built from your answers, with ingredients chosen for your skin, your routine, and what you want this step to focus on.

Why use a serum

A serum is used to deliver more concentrated ingredients to the skin. This step is where you focus on what you want to work on, whether that is hydration, uneven tone, breakouts, redness, or texture.

How your serum is made

Answer a few questions

Your answers show what you want this step to focus on and how your skin has been behaving.

I formulate your serum

Your serum is built with ingredients chosen to match your skin and the role you want this step to play in your routine.

Your formula can keep evolving

Your serum can be adjusted over time as your skin changes or your goals shift.

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Where serum fits

Use after cleansing and toning, before facial oil or moisturizer. Apply 1 to 2 pumps and press into the skin.

  • Targets specific concerns

    Serums are used to focus on one or more things you want to work on, like hydration, breakouts, uneven tone, redness, or texture.

  • Delivers concentrated ingredients

    This step is designed to bring ingredients into the routine in a more focused way than a cleanser or moisturizer.

  • Supports a calmer surface

    Certain serum ingredients help support skin that looks red, feels reactive, or needs more balance.

Cream shirt

When serum makes sense

A serum makes sense when you want a treatment step in your routine that focuses more directly on what your skin is needing.

Build your serum

Answer a few questions and your serum will be made to match your skin and what you want this step to do.

Start customizing
  • Real guy applying exfoliant

    Custom Cleanser

    Preps the skin so your serum applies evenly.

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  • Moisturizer Flat Lay

    Toner

    Adds hydration and helps the serum spread more easily.

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  • Skincare bag with real products

    Facial Oil

    Seals in the serum and supports the skin barrier.

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